Reflection 2: after 10 games and 3500 KM

10 games and 3500 KM brought us closer to our goal; ‘greater involvement of FIFA with its programme ‘Football for Hope’ in South Asia’. To achieve our goal we are reaching out to underprivileged girls, building & strengthening partnerships and raising awareness. Learn more about the results below.

Reaching communities:

• 450 underprivileged girls playing football in India’s tribal belt, the outskirts of Kolkata, the back alleyways of Bihar, hills of Nepal and villages of North and Central India. Meet the girls at our webalbum!

• Video & picture reports of 10 football events capturing the passion and ability of young woman in:

o Eastern India (Jharkhand, West-Bengal and Bihar)

o Nepal (Kathmandu Valley and Pokhara)

o North India (Uttar Pradesh)

o Central India (Maharashtra)

o South India (Tamil Nadu)

Developing partnerships:

• Support from:

• Confederation of Indian Industries (CII) Jharkhand for a ‘Special Football Camp for tribal girls’ at the TATA Football Academy (TFA)

• TATA Steel for promoting for Girls football in India

• Jindal Steel & Power Ltd. in Jharkhand for organising girls’ football tournaments

• Usha Martin Ltd for Yuwa’s launch in 2009 and youth programme in 2010

• Relationship established with:

• AIFF affiliate football state programs

• Nike India and Manchester United Premier Cup

• Coca-Cola India

• Commitment of youth leaders (Milaan) for developing future football programmes in Uttar Pradesh as an integrated part of creative learning for girls (Scheduled Caste)

• Commitment of Pokhara Children’s homes for developing future football programmes in Pokhara to stimulate teamwork for future micro business organisations

• Partnership with national and local NGOs for organising demonstration games

Raising awareness: 10 million people reached through print media and radio in South Asia and abroad

• Radio 1 – three (3) interviews (The Netherlands)

• The Kathmandu Post (National Daily in Nepal) – ‘Changing Lives through football’. Sunday, January 10, 2010

• Republica (National Daily in Nepal) – ‘My Game is Beautiful in South Asia’. Monday, December 28, 2009

• Radio 1 - interview (The Netherlands) – December 13, 2009

• Hindustan Times (National Edition) – “‘Bend it Like Beckhambhai’. New Ballgame: In a village near Ranchi, a small group of girls and their American coach are learning to juggle the football – and their lives”. Sunday, December 6, 2009

• De Pers (National daily in The Netherlands) - “Tribal Girls gain self-confidence through Football”. December 2, 2009

• Hindustan Times (Eastern Edition) - “Soccer Succour: Jharkhand's tribal girls to bend it like Beckham in Switzerland”. December 1, 2009

• Prabhat Kabar plus seven (7) other Local Newspapers in Eastern India covering 'Special Football Camp for Tribal Girls' at Tata Football Academy. December 1, 2009

• Sun Current (Minnesota, USA) - “Edina Natives Making a Difference in Rural India”. October 8, 2009

• Plus considerable local and regional news coverage