Reaching communities• Reaching underprivileged girls in the Indian tribal belt, the outskirts of Kolkata and in the streets of a tourist place.
• Video reports of 5 football events capturing the passion and ability of young woman in North-Eastern India.
Developing partnerships
• Support by Confederation of Indian Industries (CII) Jharkhand for a ‘Special Football Camp for tribal girls’ at the TATA Football Academy (TFA).• Commitment of TATA Steel for promoting for Girls football in India and organising exposure visits to official tournaments for YUWA girls football team in 2010.
• Marketing and organisational advice by Sukhvinder Singh, head of Marketing AIFF.• Support by Jindal Steel & Power Ltd. in Jharkhand for organising a girls football tournaments.
• Support by Usha Martin for YUWA’s launch in 2009 and youth programme in 2010.
• Partnership with national and local NGOs for organising demonstration games.Our media coverage to date has reached over 10 million people
• Radio 1 - interview (The Netherlands) – December 13, 2009
• Hindustan Times (National Edition) - “Bend it Like Beckhambhai. New Ballgame: In a village near Ranchi, a small group of girls and their American coach are learning to juggle the football – and their lives”. Sunday, December 6, 2009
• De Pers (National daily in The Netherlands) - “Tribal Girls gain self-confidence through Football”. December 2, 2009
• Prabhat Kabar plus seven (7) other Local Newspapers in Eastern India covering 'Special Football Camp for Tribal Girls' at Tata Football Academy. December 1, 2009
• Radio 1 - interview (The Netherlands) - November 17, 2009• Sun Current (Minnesota, USA) - “Edina Natives Making a Difference in Rural India”. October 8, 2009
• Other Press coverage in national and regional newspapers and electronic media in India, USA and The Netherlands.
